Télécharger Producing Fashion Gratuit en format PDF. Télécharger gratuitement l'ebook de Producing Fashion version électronique pdf ou lire en ligne par"Regina Lee Blaszczyk"Publié le 2011-10-03 par University of Pennsylvania Press
How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages? Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. Producing Fashion is a groundbreaking collection of original essays that shows how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing. The collection reveals how public and private institutions—from government censors in imperial Russia to large corporations in the United States—worked to shape fashion, style, and taste with varying degrees of success. Fourteen contributors draw on original research and fresh insight into the producers of fashion—advertising agents, architects, corporate executives, department stores, designers, editors, government officials, hairdressers, haute couturiers, and Web retailers—in their bid for influence, acclaim, and shoppers' dollars. Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.
Ce livre a été classé par 4 par Google Books pour mot-clé Business Culture Fashion & Image bestseller books.
Le numéro de livre des livres de Producing Fashion est vRKu_r1VnAUC, le livre a été écrit par"Regina Lee Blaszczyk"par ETAG "N6E3DrCCMK0"
Le livre publié par University of Pennsylvania Press depuis que 2011-10-03 a un numéro ISBN, ISBN 13 est 9780812206050 et le code ISBN 10 est 0812206053
Le mode de lecture dans l'état du texte est false et le mode de lecture dans l'état de l'image est trueLivre ayant "376 Pages" est imprimé à BOOK sous Catégorie"Business & Economics"
Le livre a été écrit en en
État de la disponibilité de la version électronique au format PDF est true et dans ePub est false
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