Télécharger Corporate Culture Gratuit en format PDF. Télécharger gratuitement l'ebook de Corporate Culture version électronique pdf ou lire en ligne par"Eric Flamholtz","Yvonne Randle"Publié le 2011-04-08 par Stanford University Press
Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture and culture management is too often tantalizingly elusive. In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure—a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture—presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix. While other titles on culture have focused too heavily on the organization as a psychological being, or on academic studies of culture as a business lever, Corporate Culture draws on empirics to present a go-to, must-read guide for leveraging corporate culture as a source of competitive advantage and as a means of impacting the bottom line.
Ce livre a été classé par 2 par Google Books pour mot-clé Business Culture Workplace Culture bestseller books.
Le numéro de livre des livres de Corporate Culture est yROT6H99UOwC, le livre a été écrit par"Eric Flamholtz","Yvonne Randle"par ETAG "ER1ggdlsRuk"
Le livre publié par Stanford University Press depuis que 2011-04-08 a un numéro ISBN, ISBN 13 est 9780804777544 et le code ISBN 10 est 0804777543
Le mode de lecture dans l'état du texte est true et le mode de lecture dans l'état de l'image est trueLivre ayant "264 Pages" est imprimé à BOOK sous Catégorie"Business & Economics"
Le livre a été écrit en en
État de la disponibilité de la version électronique au format PDF est true et dans ePub est true
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