Télécharger Designing Clothes Gratuit en format PDF. Télécharger gratuitement l'ebook de Designing Clothes version électronique pdf ou lire en ligne par"Veronica Manlow"Publié le 2018-05-04 par Routledge
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.
Ce livre a été classé par 2 par Google Books pour mot-clé Business Culture Fashion & Image bestseller books.
Le numéro de livre des livres de Designing Clothes est jUlaDwAAQBAJ, le livre a été écrit par"Veronica Manlow"par ETAG "G2PaxtlpmQw"
Le livre publié par Routledge depuis que 2018-05-04 a un numéro ISBN, ISBN 13 est 9781351522632 et le code ISBN 10 est 1351522639
Le mode de lecture dans l'état du texte est true et le mode de lecture dans l'état de l'image est trueLivre ayant "324 Pages" est imprimé à BOOK sous Catégorie"Social Science"
Le livre a été écrit en en
État de la disponibilité de la version électronique au format PDF est true et dans ePub est true
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