Télécharger When Broadway Was the Runway Gratuit en format PDF. Télécharger gratuitement l'ebook de When Broadway Was the Runway version électronique pdf ou lire en ligne par"Marlis Schweitzer"Publié le 2011-08-31 par University of Pennsylvania Press
Selected by Choice magazine as an Outstanding Academic Title for 2009 When Broadway Was the Runway explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle. Theater historian Marlis Schweitzer examines how these impresarios presented the dresses actresses wore onstage, as well as the jewelry and hairstyles they chose, as commodities that were available for purchase in nearby department stores and salons. The Merry Widow Hat, designed for the hit operetta of the same name, sparked an international craze, and the dancer Irene Castle became a fashion celebrity when she anticipated the flapper look of the 1920s by nearly a decade. Not only were the latest styles onstage, but advertisements appeared throughout theaters, in programs, and on the curtains, while magazines such as Vogue vied for the rights to publish theatrical costume sketches and Harper's Bazar enticed readers with photo spreads of actresses in couture. This combination of spectatorship and consumption was a crucial step in the formation of a mass market for consumer goods and the rise of the cult of celebrity. Through historical analysis and dozens of early photographs and illustrations, Schweitzer aims a spotlight at the cultural and economic convergence of the theater and fashion industries in the United States.
Ce livre a été classé par 17 par Google Books pour mot-clé Business Culture Fashion & Image bestseller books.
Le numéro de livre des livres de When Broadway Was the Runway est bMxbEt5iPjsC, le livre a été écrit par"Marlis Schweitzer"par ETAG "GD+y91mlzSY"
Le livre publié par University of Pennsylvania Press depuis que 2011-08-31 a un numéro ISBN, ISBN 13 est 9780812221633 et le code ISBN 10 est 081222163X
Le mode de lecture dans l'état du texte est false et le mode de lecture dans l'état de l'image est trueLivre ayant "320 Pages" est imprimé à BOOK sous Catégorie"Business & Economics"
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État de la disponibilité de la version électronique au format PDF est true et dans ePub est false
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